Where Hard Seltzers are made from simple fermented corn or rice in almost all cases is Hooghoudt the first Dutch distillery to make Hard Seltzers with high-quality copper-fired Holland Gin, which is combined with the taste of real distilled fruit and botanicals. In this way has Hooghoudt created a line of own original flavors within the Hard Seltzer category. The starting point for this was the taste of the Dutch consumer, which is – as you know Hooghoudt after 132 years – significantly different from those in the United States, for example.
Where the foreign Hard Seltzers are characterized by a hard, often simple taste with a lot of carbon dioxide, choose Hooghoudt just for softer, real flavors. This makes the Hard Seltzer fresh and accessible, but less sweet and you can taste the complexity of real fruit and botanicals. The three Hard Seltzers introduced on the Dutch market by Hooghoudt are Strawberry & Basil, Mango & Chili and Watermelon & Mint.
Arno Donkersloot, general manager Hooghoudt says: “Thanks to millennials, the market share of Hard Seltzers in the United States has grown at lightning speed. Consumers are more aware and are more concerned with what they eat and drink. Drinks with natural ingredients and low in calories are very popular. The Hard Seltzers of Hooghoudt have been specially developed with this in mind without compromising on taste.”