Hooghoudt is therefore prominently present at the European showcase festival and this year gives name to a stage on the Grote Markt for the first time; the Hooghoudt barn. In addition, organizing Hooghoudt together with ESNS three official after parties in Smoke, the former Subsonic, from Wednesday to Friday. The line-up for these three nights will be announced later, but an eclectic line-up can be expected, including the Groningen Noisia, who will host the Friday night. Hooghoudt is also present with a cocktail bar in the Martinikerk, where the Media Compound is located again this year.
Hooghoudt is very pleased with the collaboration with ESNS and sees the union of the two Groningen forces as a logical step: 'ESNS and Hooghoudt are two nationally known icons from the region. The collaboration therefore not only feels pleasant, but above all very logical. We have worked very hard over the past few years Hooghoudt ready for this new decade and ESNS offers us the opportunity to present ourselves to exactly the right target group. It is a privilege for us to name it Hooghoudt to this event.' says Elke Spaan, Manager PR & Communication Hooghoudt.