Hooghoudt has been preparing Fladderak for over a century now, the beloved drink of citrus fruits such as lemon and a secret recipe including anise and a pinch of cinnamon. But sales stagnate and Bert Hooghoudt decides to have a Fladderak day. On that day, enthusiasts can enjoy a Fladderak one last time. The massive interest and attention from local and national media ensures that the demand for Fladderak is increasing again.
Love for the traditional
On October 14, 1997, Bert Hooghoudt know that Fladderak will remain in the range: "Thanks to you, the product Fladderak has started a whole new life." The Royal Association for Public Entertainment in Groningen received the proceeds of the Fladderak Day. With this, the family business underlines the bond with the province and the city. “For many people it has a historical value,” Bert tells a reporter from De Telegraaf:
"Suddenly there was a lot of interest and you got an atmosphere of: we want to save that product! So you can see that the love for traditional Dutch spirits is indeed alive."