Hero Jan and Grietje can immediately adapt their liqueur to the wishes of the shop's visitors. The liqueur distillers work in the back, while enthusiasts taste and buy their drinks in the front. Fruits, peels, pips, seeds and herbs provide a refined aroma and taste. Hooghoudt quickly becomes a household name for a tasty and above all original, home-distilled liqueur.
Raisins on brandy, morello cherries on brandy and Fladderak
Gets fame Hooghoudt in those early years especially with Boerenjongens of raisins on brandy and the morello cherries on brandy. The sour cherry that is used for this is drying on the roof above the liqueur distillery during hot summers. They are pitted one by one with a clean hairpin.
The famous half and half liqueur is created by accident. A bitter falls into a sweet liqueur and it tastes surprisingly good. Also very popular is the Fladderak, made from citrus fruits such as lemon and a secret recipe including anise and a pinch of cinnamon.
Feeling and passion
Bert Hooghoudt, the fourth generation Hooghoudt says:
“Being involved with drinks with feeling and passion is one of the values of Hooghoudt. We never lose that. We are proud of what has been achieved in the past century. Then we don't hang that exuberantly on the big clock. We are too modest and sober for that. For us, it is mainly about the product that we make.”
Quote from The genie in the bottle, 125 years Hooghoudt from Grönnen, Fokko Bosker, 2013