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    Raw genever
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    Sweet spiced genever
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    Aged 6 years
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    PX 7 Years
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    Dutch Paloma
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    Dirty Genever
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    Straaljager
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    Beerenburg Cola
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50 years Hooghoudt

In 1938 there is Hooghoudt 50 years and that is celebrated with a savings campaign for liquor stores and catering. It's an absolute hit.
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Savings promotion
Customers among liquor stores and the catering industry can save vouchers and exchange them for a watch, for example. Ludolf writes about the promotion at the end of the year: “Turnover has been good […] Had a lot of nagging with the watches and electrical appliances.”

Raw materials
Thanks to the successful promotion, gets Hooghoudt a good start after the second world war. Because there are shortages, raw materials are distributed and purchases are limited. The distillery is still allowed to purchase raw materials based on the quantities in 1938.